Solar Alliance Updates Los Angeles and Massachusetts Expansion Progress

Solar Alliance Updates Los Angeles and Massachusetts Expansion Progress

 Vancouver, Canada, June 12th, 2017 – Solar Alliance Energy Inc. (‘Solar Alliance’) or (the ‘Company’) (TSX-V: SAN, OTC: SAENF) is pleased to provide an update on the integration and performance of the recently acquired sales team and project pipeline in Los Angeles. The Company is also pleased to announce is it moving forward with aggressive expansion plans in Los Angeles as well as Massachusetts.

Los Angeles Update

The Los Angeles sales and operations teams have been fully integrated into Solar Alliance processes and procedures, and are based in the Company’s new office in Torrance, California. The sales team has been canvassing and selling Solar Alliance residential solar contracts. The operations team has been actively converting the 156 residential solar projects that were acquired onto Solar Alliance contracts, in preparation for installation. The Company has completed the conversion of approximately one third of the pipeline. Of those projects converted to Solar Alliance contracts, 44 projects have either been installed or are pending installation.  9 of these newly acquired projects are pending activation after being installed, and 6 are awaiting permission to operate. The Company estimates the pipeline of acquired projects will generate approximately US $2,331,341 in gross revenue and up to US $1,296,991 in gross profit.

“The integration of this new Los Angeles sales and operations team has taken place in a compressed timeframe,  demonstrating the flexibility and professionalism of our entire team,” said CFO Eric Knutzen. “The projects are being converted to Solar Alliance contracts to immediately generate strong revenue for us as we manage their quality assured installation. In addition, the sales team is fully trained on Solar Alliance products and services,  hitting their stride as we move into the busy summer season. Our three core business elements of 1) resource-effective sales, 2) strong gross margins coupled with 3) high throughput speed (sale to build time) are providing our comparative advantage. We are keenly focused on swiftly implementing these elements with ScoreCards and Job Costing controls as we roll out our unique quality assured processes and convert acquired projects.”

“Solar Alliance continues to assess additional markets and acquisition opportunities in an effort to fuel rapid expansion while maintaining fiscal responsibility,” said Chairman and CEO Jason Bak. “The integration of the new Los Angeles sales and operations teams has proven our team’s ability to identify, acquire and integrate smaller solar teams. Given this positive experience, we are focusing increased corporate resources on the identification and acquisition of several additional solar assets.”

Expansion Update

As result of the positive results experienced during the integration of the new sales team in Los Angeles, the Company is aggressively recruiting new sales talent in the Los Angeles region. Specifically, Solar Alliance is recruiting Senior Solar Consultants and Field Sales Consultants in Orange County, the Inland Empire, San Fernando Valley and Antelope Valley. The Company is also recruiting for the same sales positions in San Diego in order to grow Solar Alliance’s team in the strongest solar market in the United States.

In Massachusetts, Solar Alliance will be focusing its initial expansion activities in Cambridge. The Company is actively recruiting a senior Sales Manager, Senior Solar Consultants and Solar Field Consultants for our newly formed team in Massachusetts. Solar Alliance chose Massachusetts for its initial East Coast expansion due to the State’s high electricity costs, net metering and a renewable portfolio standard with a solar goal along with an accompanying SREC market. The Company is taking a responsible approach to expansion in the Northeast U.S. through its previously announced Origination Agreement with Crius Solar, LLC (“Crius Solar”), as it allows Solar Alliance to focus on sales and marketing and rely on Crius Solar for permitting and installation fulfillment.


Jason Bak, Chairman and CEO



For more information:



Solar Alliance Investor Relations

Spyros Karellas

Pinnacle Capital Markets

(416) 433-5696




About Solar Alliance Energy Inc. (

Solar Alliance is a sales, marketing and development company focused on residential, commercial and industrial solar installations. Since we were founded in 2003, we have developed wind and solar projects that provide enough electricity to power 150,000 homes. Solar Alliance is committed to an exceptional customer experience, effective marketing campaigns and superior lead generation in order to drive sales and generate value for shareholders. Our passion is improving life through ingenuity, simplicity and freedom of choice. We make solar simple and our goal is to install solar on every available rooftop in America.

Statements in this news release, other than purely historical information, including statements relating to the Company’s future plans and objectives or expected results, constitute Forward-looking statements. The words “would”, “will”, “expected” and “estimated” or other similar words and phrases are intended to identify forward-looking information. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, level of activity, performance or achievements to be materially different than those expressed or implied by such forward-looking information. Such factors include, but are not limited to: uncertainties related to the ability to raise sufficient capital, changes in economic conditions or financial markets, litigation, legislative or other judicial, regulatory and political competitive developments and technological or operational difficulties. Consequently, actual results may vary materially from those described in the forward-looking statements.


“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”


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